
Free gifts determined also as advertising gadgets are a form of the promotion of the image of companies. Such a way of the advertisement of the company is cheaper than street and television advertisements, and sometimes more effective, when the gift with the company logo is reaching the recipient directly and he is often used by him. Choice of offered free gifts is unrestricted, and depending on the kind of the gift, prices are developing. Amongst gadgets these most popular and practical ballpoint pens, more and more often used advertising mugs, different knick-knacks are being come across, which often it isn't obvious what are supposed to serve all the way to more expensive, more valuable objects, often even designed or made for special orders, e.g. the jewellery or watches. Advertising the company on free gifts is appearing with the help of putting on them of special marking in the form of imprints made with different technologies. With very effective grip advertising a personalization i.e. putting on gifts the full name not to say removing the person for which it is destined, are what he is guaranteeing that the gift won't be transferred to somebody else. Little free gifts, so as ballpoint pens, pocketbooks, cigarette lighters, and the like, are usually marked colourful. Bigger and made cartons, wood gadgets, piece of broken glasses, printed cotton are a screen printing. Many gifts have sublimation imprints or water heater transfer, different made with laser method. In the case marking made leather gifts takes place through pressing. Free gifts from different fabrics have the often very much nice embroidered colourful logo or the inscription with the special directed machine with computer. To different still to rank the technology it is possible digital prints on fabrics, and mainly on clothes being an advertising medium, of marking with the help of the foil and the sealing wax, in which seals are being impressed creating concave or convex stamps glued together next on paper surfaces.
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